Author(s): Eduardo Puértolas, Raquel Rodríguez, Izaskun Pérez, Alberto González, Xabier Murgui (AZTI); András Sebők, Agnes Szegedyné Fricz, Kinga Varsanyi (CBHU); Annarita Antonelli (IAMB); Gerald Herrmann, Annette Sutter, Nina Kuljian (OS); Mirjana Pesic, Lazar Zivkovic, Viktor Nedovic (UOB); Alice Petrini, Silvana Nicola (UNITO)

The main objective of WP 7 (Business and Policy Recommendations) was to generate a collection of tools as well as business and policy recommendations to implement innovative solutions in SFSCs, primarily improving the competitiveness and sustainability of SFSCs and making them smarter and more equitable, inclusive, and sustainable.

Author(s): Bob Massar (AMP), Danika Moore (AMP), Maria Fritz (L2L), Javier Casado (UHOH), Katherine Flynn (IFA), Ana Ramalho (IFA), Marc van Woudenberg (AMP)

This document presents the strategies and activities executed for the SFSC stakeholder community building based on the GAIN transition model and related gamification dynamics presented in Deliverable D6.8 "Design for the basic gamification model and community building". The objective of this paper is to present the achieved results of building this short food supply chain stakeholder community and interlinking this community to the SMARTCHAIN innovation platform.

Author(s): Verena Hüttl-Maack, Dennis Gawlik (UHOH), Eugenia Petropoulou, Theo Benos (UOC), Betty Chang, Camila Massri (EUFIC), Adrienn Hegyi, Ágnes Szegedyné Fricz (CBHU), Viktória Szente, Katalin Kujáni, Ágnes Major (KIS), Elena Santa Cruz, Sonia García Muñoz (AZTI), Camille Aouinaït (WBF), Marieke Lameris (NBC),

The central objective of this study was to determine what motivates consumers from four different European countries (Germany, Greece, Hungary and Spain) to buy, or what prevents them from buying, from short food supply chains (SFSCs). Another goal was to study the attitudes and expectations of consumers towards SFSCs and identify those customers who showed a particularly strong inclination to buy from SFSCs, based on personal characteristics and general purchasing behaviour.